I strive to shape & preserve human connections in the physical world by crafting immersive brand experiences that people don’t just see, but remember.
Through storytelling, collaboration, and systems thinking, I translate ideas into immersive, meaningful environments that connect people to places and to each other.
Based in Toronto, I bring over a decade of international experience designing for large-scale entertainment and destination environments. My career spans digital, physical, and immersive experience design—beginning at SimEx-Iwerks, where I contributed to 4D theatre and attraction-based experiences, and continuing at Forge Media + Design, where I built a strong foundation in storytelling and brand expression through environmental graphic design.
Today, at FORREC Ltd., a global experience design studio, I apply these principles at destination scale—shaping how brands are perceived and remembered through interactive, immersive experiences, intuitive wayfinding systems, and impactful storytelling that support memorable guest journeys around the world.
At the core of my practice is a belief that design should strengthen human connection through immersive physical brand experiences. I approach each project holistically, ensuring every touchpoint feels cohesive, human, and intentional.
A graduate of OCAD University with a Bachelor of Design in graphic design and brand development, I’m also a passionate storyteller with over ten years of experience at Toastmasters. This has strengthened my ability to communicate design intent clearly and collaborate effectively with master planners, architects, and interior and landscape designers to bring complex environments to life.