KFC Select

Branding | Uniform Design

A new kind of KFC was in town, called KFC Select. They served grilled chicken burrito with cilantro rice and crispy chicken sandwiches. This was not the iconic KFC that everyone is familiar with and that’s exactly what KFC wanted! A completely different look, feel, and brand characteristics. One that was kind of fun, bold, and fresh.

At KFC Select, it has an open kitchen concept and sometimes the employee’s backs are turned to the customers. We took this opportunity to deliver a quirky message while you wait for your food.

Here is a collection of uniform concepts designed to reflect the “new” KFC.
Scroll down to find out which concept they went with.