Design Process

The Brand Story

Together, through collaborative workshops, we delve deep to unearth the distinct qualities that set your brand apart. In these sessions, we distill your overarching vision and grand narrative into precise attributes, laying the groundwork for a visual brand identity that truly resonates.

Look & Feel

Expanding on your narrative, we'll systematically craft a collection of images, symbols, and colours that authentically encapsulate your brand essence. This process establishes the visual cues and mood, which will be pivotal in shaping the final stages of our design journey.

Visual Designs

Leveraging insights gleaned from earlier phases and thorough market research, we are poised to create designs that not only elevate your brand's presence but also deeply resonate with your target audience. This approach ensures that our design expressions are not just visually striking, but also align seamlessly with your brand's identity and values.

This design process is for reference only. Each project may differ.

Experience & Services

  • Brand positioning involves defining the unique space a brand occupies in the minds of its target audience, emphasizing its distinctiveness and value proposition.

  • Wayfinding experience mapping and planning refer to the strategic design and organization of physical or digital spaces to facilitate easy navigation and enhance user experience, ensuring a clear and intuitive journey.

  • Environmental placemaking involves the intentional design and development of physical spaces to create a sense of identity, community, and connection, often incorporating elements that reflect the local culture and environment.

  • Gathering brand insights entails collecting and analyzing information about consumer perceptions, preferences, and behaviors to inform strategic decision-making, improve brand performance, and enhance overall customer satisfaction.

Expert in Designing

> Graphic Murals

> Donor Wall

> Packaging

> Marketing Collateral

> Visual Branding

> Spatial Branding

> Brand Guidelines

> Signage

Ready to create a brand experience?

Let’s chat about your idea.